SOCIAL MEDIA MARKETING, ARTIFICIAL INTELLIGENCE & BRANDING DEVELOPMENT
Course Introduction
This intensive 2-day programme is designed to equip participants with the latest tools, strategies, and AI applications in social media marketing and brand development. Through hands-on workshops and interactive sessions, attendees will explore how artificial intelligence, especially tools like ChatGPT, can be integrated into their digital strategies to create engaging content, build stronger brand identities, and drive audience growth.
Objectives
- Gain a comprehensive understanding of generative AI and ChatGPT for social media marketing.
- Acquire practical skills in brand identity development across multiple platforms.
- Learn to integrate AI with content creation and campaign performance optimization.
- Explore ethical considerations in AI-powered digital marketing.
- Develop future-ready marketing skills to adapt to emerging trends and technologies.
Who Should Attend
- Small business owners seeking to strengthen their social media presence
- Influencers & social media marketers aiming to broaden their expertise
- Marketing managers looking to upskill in AI-driven digital marketing
- Anyone interested in leveraging AI, branding, and social media strategies for growth
Lessons Module
- Introduction to Generative AI & its impact on marketing
- Social Media Marketing Essentials & brand identity strategies
- Crafting your brand story (creative workshop)
- Designing engaging content & visual storytelling
- Using ChatGPT for content creation & brand voice building
- Leveraging video content for social media growth
- Advanced social media strategies (trends, influencers, paid ads)
- Social media storytelling & building brand persona
- Ethical marketing & authenticity in digital branding
- Ethical use of AI in social media (biases, transparency, best practices)
- Future trends & preparing for next-gen digital marketing
- Final challenge: Designing & presenting a forward-thinking campaign
Benefits
- Master AI tools like ChatGPT to boost social media content creation
- Build a consistent and impactful brand identity across platforms
- Improve audience engagement with innovative campaigns
- Stay ahead with future-ready digital marketing skills
- Apply ethical and responsible AI practices in branding and content strategy
- Gain hands-on experience through workshops, simulations, and campaign design
- 2 Days Programme
- 9:00am to 5:00pm
Training & Workshop Methodologies
- Expert lectures & presentations
- Hands-on workshops & interactive sessions
- Group discussions & brainstorming
- Case studies & real-life applications
- Campaign design challenge with peer feedback
