CORPORATE SOCIAL RESPONSIBILITY (CSR) EVIDENCE-BASED LEARNING WITH CURRENT CSR TRENDS
Course Introduction
This program is designed to strengthen organisational sustainability and responsibility by introducing evidence-based CSR practices and current industry trends. Participants will gain insights into CSR as part of corporate governance, its impact on branding and stakeholder relations, and practical strategies for implementing effective CSR initiatives.
Objectives
- Understand key Malaysian environmental and industry-related legal
- Understand CSR concepts, evolution, and global/local trends
- Build skills to implement evidence-based CSR strategies
- Align CSR initiatives with organisational vision, mission, and ISO standards
- Recognise CSR as a competitive advantage for businesses of all sizes
- Enhance employee engagement and stakeholder confidence
Who Should Attend
- Business Leaders & Executives
- CSR Managers & Coordinators
- Marketing & Communications Professionals
- Procurement & Supply Chain Managers
- HR & Sustainability Officers
Lessons Module
- Introduction to CSR: Evolution & Principles
- CSR in Corporate Governance (UK, Malaysia & Bursa Malaysia requirements)
- The Four Types of CSR and Their Business Impact
- CSR for SMEs: Opportunities & Challenges
- Ethics, Objectives, and Competitive Advantage of CSR
- Case Studies: CSR Success Stories in Europe & Malaysia (e.g., Maybank, UOB)
- CSR Budgeting & Reporting
- CSR and Employee Engagement
Benefits
- Gain a comprehensive understanding of CSR’s role in modern business
- Learn practical strategies to design and implement CSR initiatives
- Strengthen corporate reputation, brand image, and stakeholder trust
- Discover how SMEs can effectively adopt CSR practices
- 1 Days Programme
- 9:00am to 5:00pm
Training & Workshop Methodologies
- Lectures & Discussions
- Case Studies & Newspaper Reviews
- Videos & Interactive Activities
- Q&A & Knowledge Sharing
